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CBT seller: what a cross-border trade seller is

A CBT (cross-border trade) seller is a merchant who lists on a marketplace in one country and ships from another, usually from China, the United States or Europe into Latin America.

Marketplaces (MercadoLibre, Amazon, Walmart) use the term to tell international sellers apart from local ones. The CBT seller lists in local currency and sells like any seller in that country; the marketplace or the logistics operator handles the international shipment.

The buyer usually sees a longer delivery window and, depending on the country, either taxes included in the price or taxes charged on arrival.

Shipping with MailAmericas

How CBT seller works in our operation

CBT sellers are the main account profile at MailAmericas: merchants operating on MercadoLibre, Amazon or Walmart who need the parcel to leave their origin warehouse and reach the buyer in Latin America with customs and taxes resolved. The marketplace integration brings the orders into the system with no manual loading.

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Frequently asked question

What does a CBT seller need to start selling in Latin America?

A marketplace account in the destination country, a logistics operator that covers the international leg and customs, and a decision on whether to sell with taxes included (DDP) or taxes paid by the buyer (DDU).

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